When creating a campaign in various regions or targeting a diversified audience, you must use a medium that optimizes your efforts, which can very much be the mobile phone. Yes, the mobile phone. Here are a few reasons why the mobile phone can answer your needs:1) The mobile phone is an ubiquitous communication channel. You can reach your target audience 24/7, anywhere.
2) The mobile phone is a complete communication medium and the user is offered a variety of content. Besides using voice services, the user can stream or download videos, connect to the internet, send and receive various types of messages (SMS,MMS, and e-mails), play preset or download new games, use various applications including LBS (location based services), among others. Therefore, a global Marketing campaign can use any of these to advertise or offer ad based content.
3) Your audience does not need to be in front of a TV set, connected to the internet, listening to the radio or reading a publication in order to receive your message.
4) Most likely, your target audience carry their cellphones with them, in their pockets or bags.
5) You can demographically target your messages according to region, age, gender, etc.6) Also, you can personalize your messages according to the different demographics.
7) The mobile phone offers interactivity and you can prompt your audience to go to visit a WAP site if you send a WAP push, for example.
8) Your audience had opted to receive advertisement or ad based content and applications.
Obviously there are much more than only 8 reasons for you to think of using the mobile phone as a global Marketing tool. Once you start researching you will agree with me and come up with your own reasons as well.
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