I was raised in beautiful Rio de Janeiro, Brazil, and one of the most interesting TV shows I used to watch there while I was growing up was called Intervalo (“commercial break” in Portuguese). The show presented some of the best TV ads around the globe: the funny, the witty, the expensive… Well, today is Super Bowl and once again, it is time to watch the ads.
An interesting ad caught my attention last year because of the cross-pollination of several communication trends such as the user generated content used inside the typical ad structure.
Here is the Reader’s Digest version: PepsiCo’s Doritos issued an ad challenge to consumers in the run up to the Super Bowl as part of a carefully crafted marketing campaign. The result? Two million hits on the challenge microsite, three-quarters of a million unique users, 2 million video views and around a billion page impressions. The ad? Just $12.79 to produce. My opinion? Brilliant! Let's watch it again:
If you wish to opine, go ahead, click on the comments link! I am looking forward to hearing what you have to say.
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2 comments:
What a refreshing addition you are to th global conversation? I love this range of communication-related topics that have universal interest. Like you I share a fascination with the ads that capture attention and are passed along. See, for example
http://www.movingfrommetowe.com/2007/12/07/our-laugh-break-“go-slow-to-go-fast”/
Thanks, Kare! I took a look at your blog (btw, what a great name "moving from me to we"!!) and found a link for the TBS Very Funny ads that you had mentioned: http://veryfunnyads.com/ads/25650.html ; http://veryfunnyads.com/ads/25509.html . I will probably write another post with this link as well in the future and share more about it with our readers. Best, K
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